The British Heart Foundation (BHF) has joined hands with Microsoft to offer more personalised experiences to its volunteers, customers, and supporters with the aim of enhancing support for life-saving science.
BHF will work with Microsoft with the purpose to create a sector-lending marketing information and insights system by utilising the best of Microsoft 365, Microsoft Azure, and Dynamics 365. This platform will help BHF tailor its communications to individual supporters based on their specific interests and the ways in which they are more likely to interact with content. The platform will utilise artificial intelligence to enhance the efficiency of BHF's marketing communications.
Claire Sadler, the Executive Director for Marketing, Fundraising, and Engagement, said: “Harnessing the power of technology is central to our new marketing strategy, which puts supporters at the heart of everything we do. Working with Microsoft will give us the technical know-how and insights to truly realise this ambition.
“Our hope is that the combination of more efficient, yet personalised marketing campaigns will help us increase support for our life-saving science while offering more fulfilling experiences to the millions of people who engage with us.”
Michael Wignall, Azure Business Lead at Microsoft UK, said: “The Microsoft cloud is helping companies and organisations from a range of sectors to break down internal silos and work in a more collaborative and seamless way. Azure takes care of updates, security, and network management, allowing teams to focus on what’s important to them – their customers and staff.
“I look forward to seeing how BHF uses Microsoft cloud to help millions of people affected by heart and circulatory diseases.”
Ursula Dolton, BHF Chief Technology Officer, said: “Deploying the best technology in the most efficient way is vital to every area of our work – from enabling our people to collaborate remotely to creating new life-saving systems such as the Circuit.”
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