In the last few months, much has been said about the innumerable advantages of ChatGPT, an artificial intelligence chatbot. It's changing how the internet works and it was no surprise that Microsoft also joined the bandwagon by increasing its investment in OpenAI and announced the launch of Dynamics 365 Copilot to bring next-gen, interactive AI features within CRM.
Now coming to the interesting aspect - what exactly does this mean for Microsoft Dynamics 365 users? Let us find out.
For a while now, Microsoft has been integrating artificial intelligence (AI) features into Dynamics 365. For instance, calls are automatically transcripted by the conversational intelligence within MS Teams, and action items are identified without the need for users to write notes. Similarly, a score gets automatically generated by AI-based predictive scoring in Dynamics 365 Sales to demonstrate the probability of lead conversion.
GPT (Generative Pre-trained Transformer) can improve the productivity of Dynamics 365 users by automatically drafting custom responses to save invaluable time and resources. Customer service teams can leverage natural language processing to proactively identify common challenges and opportunities to better serve customers. This will, in turn, increase customer loyalty and satisfaction levels. Furthermore, sales teams can leverage GPT to create better sales proposals. Similarly, marketing teams can leverage GPT to grab the attention of prospects in just a few seconds by creating engaging emails that get opened and acted upon.
Dynamics 365 users can facilitate GPT integration with Viva Sales to focus more on selling and get better email response suggestions. With some help from AI, organizations can improve communications while saving time, effort, and resources, leading to more success and sales.
At C.I.G Consultants, we're excited to see what the future holds for Dynamics 365 with GPT. If you've any questions or need assistance, please feel free to get in touch.