How To Deliver Personalised Digital Customer Engagement With Dynamics 365?

Today, organisations and consumers are increasingly turning to digital platforms to access relevant brand, product, and service information. This makes it imperative for every organisation, irrespective of its line of operations or size of business, to effectively meet and exceed customer expectations through technology and digital services. Microsoft Dynamics 365 is assisting organisations to meet this challenge effortlessly by unifying and connecting commerce and marketing activities.

Organisations can leverage solutions such as Dynamics 365 Commerce and Dynamics 365 Marketing to effectively identify, target, and win their target audience. Moreover, these solutions can also be utilised to deliver intuitive, engaging, and user-friendly digital commerce buying experiences.


In addition to these advantages, Dynamics 365 Commerce and Dynamics 365 Marketing can be used to leverage artificial intelligence infused-personalisation, machine learning models, and event & data-driven customer journeys, to deliver personalised buying experiences across B2B and B2C markets.


Personalised, engaging, and intuitive experiences

In today's tech-savvy and fast-paced world, it is important for every organisation to leverage technology solutions that can help them deliver engaging, personalised, and intuitive shopping experiences. For instance, retailers can develop a more holistic, purposeful, and relevant understanding of their existing and potential customers by unifying the data from every customer touchpoint.


Thereafter, invaluable insights can be utilised to encourage customers to move from evaluation to purchase decision, irrespective of the channel or platform in which the customer has chosen to engage. Ultimately, retailers can enhance overall conversion rates by delivering an intuitive, engaging, and personalised shopping experience while also maximising the lifetime value of their customers.


There is no denying the fact that personalised digital customer engagement goes a long way than just digital storefronts and online marketplaces. However, merchants must facilitate a smooth transition from online to brick-and-mortar and back again to deliver a frictionless buying experience, without compromising on the personal touch. Fortunately, Dynamics 365 Commerce can help merchants leverage machine learning and artificial intelligence capabilities to deliver personalised and relevant recommendations, insights, and loyalty programs.


Find out how your organisation can leverage digital customer engagement to retain existing and attract potential customers. Call C.I.G Consultants, a Microsoft Certified CRM development partner, now to find out how Dynamics 365 Commerce and Dynamics 365 Marketing can help you create personalised, engaging, and friction-free digital commerce experiences for B2C and B2B businesses.

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