The manufacturing industry is no exception to embracing digital advancements in business management. This is the primary reason why more and more manufacturing organisations are contemplating the idea of out-of-the-box marketing initiatives to stay ahead of the competition. Adding a CRM solution to the tech stack can be a masterstroke to understand the needs, preferences, and expectations of customers and reach out to them at every touchpoint. This is where Microsoft Dynamics 365 Marketing comes into the picture.
Dynamics 365 Marketing can be described as a flexible and seamless CRM solution that helps organisations create, manage, and analyse the results of a rich variety of materials to create engaging content that appeals to leads, prospects, and regular clients. It also assists in creating and nurturing brand awareness, identifying and converting leads, improving qualification rates, and deriving a better ROI on existing advertising.
By helping you create engaging content, Dynamics 365 Marketing helps you explore new ways to reach your target audience and put your content out into the world. It also makes customer segmentation easier while you can always leverage savvy automation tools to quickly deliver tailored content to your audience.
The best thing is that you can even create landing pages through Dynamics 365 Marketing to grow your contact list and helps interested prospects address a business problem they might be facing by sharing a demo video, whitepaper, or industry report. This helps you nurture mutually-beneficial relationships with prospects who have already started trusting you and your expertise.
If this is not all, you can even utilise a comprehensive email builder with AI-powered content generation, a drag-and-drop interface, and campaign automation. This helps you drop promotional emails right into your customers' journeys, offering you control and visibility at every stage of the sales cycle.
You can also explore the built-in reporting and analytics reporting tools of Dynamics 365 Marketing to make data-informed decisions about when, where, and how you will meet your prospects and customers. The list of advantages associated with Dynamics 365 Marketing doesn't end here. You can even track metrics for embedded web form interactions, landing pages, social media posts, email campaigns, and more to find out what’s working, what isn’t, what could be improved, and what needs to be scrapped immediately.
Find out how your manufacturing organisation can track performance against targets, view sales transaction records and expected revenue, create product bundles or product families of similar products for upselling and cross-selling, reduce time-consuming manual tasks, and reach your target audience with Dynamics 365. Call or email us at C.I.G Consultants now.