Want to leverage your business once the Christmas season is over? Let us explore some incredible ideas on how to plan and create your next after-Christmas sales promotion.
Start planning ahead
Even though the next holiday season may not be approaching for a while, it still does make sense to plan your promotional strategies after the Christmas sale experience. Just like Black Friday and Cyber Monday sales, sales on Boxing Day are equally important to plan.
To get started, you need to formulate a carefully-thought sales strategy and find out how your business will promote sales on Boxing Day and later, what platforms to promote on, what kind of discounts to offer, and which items will be going on sale.
It is important that you check out your inventory in advance and get the balls rolling for the sales mayhem to avoid being stressed preparing for a big sale event ahead of you.
Develop an effective video marketing strategy
Whether you decide to promote on TV ads, email, social media, or through influencers, you just cannot miss out on the benefits of video marketing. While creating and sharing videos, you need to make sure that the videos tell your story, and brand's purpose, and offer unique value to your customers.
For instance, you can host an online or offline event through Microsoft Dynamics 365 Marketing platform that allows you to host and customize the event website and publish sessions, tracks, events, and related records to the event website.
After Christmas sales memes
If you know what can make your customers laugh, there's nothing like that! Humor is memorable and impactful to customers. Therefore, you should focus on creating some light-hearted and non-offensive after-Christmas sales memes to showcase your sale. Don't forget to include a strong call to action alongside the memes in the post descriptions.
Identify unique marketing strategies
There is no denying the fact that shoppers are literally sick of being bombarded with thousands of traditional holiday advertisements. Therefore, it's important that you create an attention-grabbing, unique, and customer-centric campaign to keep your customers wanting more.
The announcement of heavy discounts at the start and end of a promotional advertisement or video is always a plus. It is equally important to establish a strong call to action. Furthermore, you should always ensure that the buyer journey is smooth and quick.
Keep social media up to date
Undoubtedly, social media platforms are more popular than ever. They offer an incredible avenue for you to showcase the unique selling proposition of your products and services. Since your target audience will be on a break from work over the holiday season, it will be a good time for you to focus on after-Christmas sales promotions.
Don't forget to take advantage of previous sales data
There is no better way to make quick and deep inroads after Christmas sale events than leveraging data from past sales and deals. This data can help you identify what worked and didn't work for you in the past, what your customers like and don't like, which items or products have been the most successful, and how much customers are willing to spend.
You can leverage this data to create a well-planned after-Christmas sales campaign. This will also help in eliminating all the involved guesswork.
Find out how you can promote after-Christmas sales and deals this year with Microsoft Dynamics 365 Marketing. Call or email us at C.I.G Consultants now.