4 Ways A Bank Can Use CRM As A Sales Tool

4 Ways A Bank Can Use CRM As A Sales Tool

Ever wondered why choose a banking CRM? How can banks benefit from CRM software? Why is customer relationship management so important in banking? If you have the same or almost similar questions in your mind, this blog on the benefits of CRM for banking will surely be of great interest to you.

One of the most unique challenges of banking in a digital world, especially in today's new normal, is meeting customer expectations without fail. Bankers must offer sound financial advice and take a tailored approach to satisfy the unique requirements of each client. Corporate customers expect nothing less than personalised outreach, goal-based planning, proactive insights, and more.


With all that is expected of banks, Customer Relationship Management (CRM) is no longer optional. Today, CRM is critical to the success of a bank and helps it market to new customers, provide excellent customer service, and close more deals. This is where Microsoft Dynamics 365 CRM steps in.


How Dynamics 365 CRM can help you become the bank your customers love?

  1. Establish a customer-centric business model: Leveraging Dynamics 365 CRM, bankers can easily and quickly segment customers and communicate with them on the preferred channels of their choices. It also helps them align products to financial goals and put customers at the centre of the business. Furthermore, Dynamics 365 CRM can be used to anticipate the expectations, requirements, and preferences of existing and potential clients and engage with them throughout their financial life journey.

  2. Personalise customer relationships at scale: Dynamics 365 CRM can help banks easily track customer data across the bank, including loan origination or service departments. This allows bankers to access a 360-degree view of every customer and then proactively deliver personalised services that not only exceed the expectations of the customer but also lock in a lifetime of trust.

  3. Make marketing initiatives more effective: Dynamics 365 CRM helps bankers create reports highlighting product purchasing trends, engagement channels, customer data points, and more. Using this information, the bank's marketing team can identify new engagement opportunities and deliver personalised, insightful, and purposeful marketing journeys for each and every banking customer.

  4. Deliver digital-first engagements: Using Dynamics 365 CRM, banks can deliver the digital-first banking experience to customers. From simple and quick onboarding to real-time service responses, Dynamics 365 CRM can assist banks to embark seamlessly on a digital transformation across both mobile and online banking experiences.

Undoubtedly, banking is a customer-driven world, and customer-centric banks that understand and serve the individual needs of their clients will succeed, while those still using sticky notes will lose market share and fade away. Don't get left behind, call or email us at C.I.G Consultants now to find out how our certified team of Dynamics 365 CRM specialists can help you serve your customers at every point in the sales funnel.



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