Wondering about ways to harness your holiday momentum from 2021 and take it with you in 2022 and beyond?
How to Take Your Holiday Success into 2022?
Let us read about some time-proven, easy-to-follow tips to carry holiday momentum in 2022.
Send targeted emails to invite holiday shoppers back to your store: During the holiday season, you built positive and mutually-beneficial business relationships with customers (new and old). Now it's the ideal time to fortify those connections. To get started, you can simply create a segment based on purchase dates. For instance, you can send targeted emails to customers who bought from you on let's say Black Friday or Christmas. These targeted emails can be sent as a sign of gratitude to invite back customers back to your store with a special offer or promo code. For customers who didn't make purchases, invite them to experience new products and services with customer re-engagement automation.
Leverage Google Remarketing ads to bring back lost shoppers: The year 2021 was an easy season for getting distracted and it should not disappoint you. Bring back lost shoppers by leveraging Google remarketing ads. Targeted at potential and existing customers, these advertisements can be used to bring back lost shoppers within no time.
Celebrate your success: Make use of CRM dashboards to gain actionable insights on your campaign performances of the past. Use insights to find out what worked, what didn't, and what can be improved. You can leverage a product follow-up email and send them discount coupons or promo codes to collect reviews to use in your future campaigns and on your website.
Don't give up on social media: Plan for a series of social media posts before and after the hustle of the holiday season. This will help you stay engaged and connected to customers who are already aware of what you sell. It is also a great way to attract the attention of new customers. It's important for you to carefully build posts that match the vision and unique selling proposition of your brand, products, and services.
Use CRM tools to organise your audience: Use CRM tools and invaluable insights to find out who all made purchases with you, who still have products in the shopping cart, and who may get converted easily. Organise customers with tags, create purposeful segments, and send personalised messages to win them and close more deals.
With 2021 in mind and 2022 ahead of you, think about your vision, and don't forget to make plans for a future full of big wins.