Want to make your Black Friday marketing campaigns irresistible with creative marketing ideas? Let us uncover the most amazing Black Friday marketing campaign ideas so you can make more sales this holiday season.
Market research has shown that Black Friday and Cyber Monday transform to unmatched sales and profits for business owners across the world. The best thing is that you can easily target consumers looking for Black Friday bargains by focusing on a combination of social media, organic, paid, and influencer marketing.
On top of this, you can make Cyber Monday the de facto continuation of your Black Friday sales. In other words, smart Black Friday marketing campaigns highlighting freebies, sales, discounts, and offers can extend to Cyber Monday as well to help you transform your offline or online store into a goldmine this holiday season.
Alright, let’s get right into it on how to create a fool-proof Black Friday marketing campaign! These top inspirational Black Friday promotion ideas have seen tremendous success with small business owners and retailers.
Create a sneak peek
Less is more at times! Showing off less at times intrigue people more. If you're running an eCommerce store, you can showcase some of your bestselling products that will be on sale ahead of time. Similarly, you can showcase your primary product and service capabilities through a GIF or teaser video if you're a SaaS company. It's important to keep your promotions in the context of Black Friday.
For instance, you add a sneak peek into your newsletters, publish a YouTube video, send it out in an email blast, create a radio or podcast commercial, promote it on social media, add a link to it in your email signature, create television and billboard ads, or make flyers.
Unveil a new product or service
Black Friday is one of the most rewarding days of the year and you can add to the excitement quotient by introducing a new product or service. This can take your brand's Black Friday marketing to the next level. For instance, you can add a new product or service before Black Friday or add the product on Black Friday itself. The addition of a countdown timer can make things exciting and creates a sense of urgency, which leads to action.
Spin the virtual wheel
How about gamifying your Black Friday marketing campaigns? You can try out spinning a virtual wheel so your customers can stop by your store to win discounts, coupons, cashback, or prizes. This amazing Black Friday marketing strategy is more about providing a fun experience and less about giving away great prizes and more.
Offer VIP early-bird discounts
You can leverage your email lists to send updates about your products and services that will be available at a discount on Black Friday. You can use phrases and words such as "almost sold out" or "limited stock" to create a sense of scarcity.
Undoubtedly, Black Friday is a once-a-year opportunity and you should take advantage of it. With these top inspirational Black Friday marketing ideas now in your possession, you can surely boost your sales big time.
To know more about how to make the most out of Black Friday marketing through a powerful and seamless CRM like Microsoft Dynamics 365 CRM, please feel free to call or email us at C.I.G Marketing.