In the last few years, the concept of Customer relationship management (CRM) software has revolutionized the business world across the globe. Microsoft Dynamics 365 and Salesforce are two of the biggest giants in the CRM segment and both enjoy an impeccable reputation in the market for the quality and performance of their products and services.
Let us find out the differences between Microsoft Dynamics 365 CRM and Salesforce CRM to find out which one is the right choice for your business.
Microsoft Dynamics 365 CRM
Microsoft Dynamics 365 CRM has a tried, true, intuitive, and classic interface. If you are looking for an out-of-the-box CRM to grow your business, Microsoft Dynamics 365 CRM is a superior option. It offers on-premise server deployment and thus is a better choice if having your CRM software on-site is desired or required. Microsoft Dynamics 365 CRM has a wide range of plans and huge discounts are available if you decide to add more software. Furthermore, Microsoft Dynamics 365 CRM can be fully integrated with the Microsoft Office Suite which includes Excel, Outlook, Word, and OneDrive. If your business is already functioning heavily in the Microsoft Office realm, Dynamics 365 will be a better choice. It is better for larger and more established businesses.
Without any doubt, Microsoft Dynamics 365 is a superior choice to Salesforce when it comes to generating and customizing reports. One of the best things about Microsoft Dynamics 365 is that there’s a cloud version and an on-premises version, unlike Salesforce which is designed and built exclusively for the cloud.
Secondly, the artificial intelligence (AI) features of Microsoft Dynamics 365 are packaged with the CRM which means that you don't have to pay any additional costs. It offers 99.9% guaranteed uptime. Microsoft Dynamics 365 comes with a handy search bar to aid navigation. The native integrations of Microsoft Dynamics 365 are better than Salesforce. There is no need for connectors if you want to connect it with other business systems such as your business communication platform and ERP.
In addition to these advantages, Dynamics 365 for Field Service is rated very highly by industry experts compared to Salesforce as it is a lot more advanced, developed, and integrated within the CRM than Salesforce’s Field Service Lightning. Moreover, it is a lot more flexible than Salesforce and typically more cost-effective when it comes to pricing.
Salesforce CRM has a sleek, modern, and intuitive interface. Salesforce is fully cloud-based and offers cheaper starting priced plans but it will cost you more than Microsoft Dynamics 365 CRM as you begin to scale up. It is better for younger companies and smaller businesses.
The AI features of Salesforce are available as a paid-for add-on. The uptime of Salesforce CRM is only available on request and must be negotiated.
One of the biggest drawbacks of Salesforce is that it is a standalone CRM system. This means you will need connectors if you want to connect it with other business systems such as your business communication platform and ERP. The more systems you have, the pricier things can turn out to be. The good thing is that Salesforce manages its customer orientation in-house.
To sum up, Microsoft Dynamics 365 CRM clearly wins the battle against Salesforce CRM.