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How Does Microsoft Dynamics 365 Tranforms Charity Fundraising Performance?

The success of every charity fundraising initiative depends greatly on forging and maintaining successful relationships with supporters and volunteers. There is no denying the fact that a majority of charities are highly enthusiastic about notifying their supporters about what's happening, but somehow many don't completely leverage their digital tools to drive customer engagement. With the right tech in place, they can communicate effectively with their trustees, supporters, volunteers, and other stakeholders to build and sustain better relationships. This is where Microsoft Dynamics 365 steps in.

In the post-pandemic world, charities are still struggling to recover from income losses during the turbulent period. The lack of face-to-face interactions during the period somehow brought a positive change in how charities communicate with their supporters, volunteers, trustees, and other audiences. Thankfully, they can always count on a powerful and intuitive CRM such as Microsoft Dynamics 365 to redefine their fundraising capabilities.


In the past, CRM systems were little more than databases that held volunteer and supporter records. Today, charity CRM systems include a bountiful of insightful data that help fundraisers leverage the data to their advantage in a whole host of ways.


It's often seen that charities often find it difficult to maintain a personal touch in a socially distant environment. Therefore, they need a system to translate their mission and stories via digital channels to connect with their target audience in a personal way. Good CRM technology can help charities increase fundraising income streams and reap the advantages of streamlined team collaboration, standardization, automation, and administration.


For instance, Microsoft Dynamics 365 can be leveraged to create and send hyper-personalized and automated communications with pre-set triggers and templates. It can also log all of volunteer, supporter, and fundraising communication in a single place while offering a 360-degree, holistic view of the donor journey. Microsoft Dynamics 365 can also take away the mundane communication and admin burdens from the communications and fundraising teams. This helps them divert their efforts and resources to more productive initiatives.


If this is not all, charities can even count on Microsoft Dynamics 365 to add further details and powerful insights into their fundraising initiatives. In other words, delivering, managing, and reporting events become a simpler task.


Find out how your charity can reap the optimum advantages of Microsoft Dynamics 365 to improve your charity fundraising performance. Call or email us now.


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