There is no denying the fact that Twitter is one of the most popular platforms where conversations happen. With a staggering count of more than 336 million monthly active users, Twitter is the best place for microblogging. Now comes the big question - how can your organization leverage Twitter as far as lead generation is concerned?
What makes Twitter special?
Unlike Instagram and Facebook, Twitter is less personal. It is not a place where families and friends connect but a place where music artists, celebrities, politicians, athletes, and organizations connect with their respective audiences and followers. According to industry reports, organizations that leverage the Twitter platform average 2x more leads every month than those that don't.
Let us find some interesting ways how to generate leads for your business on Twitter for your sales team. There is only a single requirement: you need to leverage a CRM software like Microsoft Dynamics 365 CRM to hyper-manage the Twitter account while seamlessly funnel leads into the system.
Create and nurture your Twitter profile
The most important yet the most overlooked aspect of social selling is creating an engaging, unique, and enticing profile that actually sells. It is often seen that some businesses unknowingly commit the mistake of selling online with an incomplete or below-par profile.
Remember, it is your profile that would send a powerful message about who you are, what you stand for, and what your mission is. Therefore, it's highly important that your profile provides an immediate glimpse and feel of your brand. Your business name, contact details, and vision should be prominently highlighted on your profile.
Tweet to socialize
One of the biggest mistakes that most businesses make is that they tweet for sales and promotion when their focus should be tweeting to socialize. Remember, even the most loyal followers and fans would not want to put with an account that only tweets to promote or sell all the time. In other words, Twitter is not about your brand but your relationships with the world at large. To succeed, you would have to create and nurture relationships while being helpful and wholesome.
The best way to do this is to follow a 30/60/10 balance where 30 percent should be content that you own (such as videos or blogs), 60 percent should be curated content (that you don't own but is worth sharing), and 10 percent should be promotional content. Furthermore, you should ideally post on Wednesdays (9 am-3 pm) and Tuesdays & Thursdays (9 am-11 am) and avoid posting on weekends. Moreover, you should not tweet more than three times a day.
Don't give into the urge of posting as much as possible to grab the attention of your target audience. Also, you should make use of relevant hashtags. A tweet with 1-2 short sentences, an attractive & related image, and 1-2 hashtags is the right way to tweet. Also, your tweets can go viral in absolutely no time if you tell a story with a humanizing aspect or talk about what's trending.
Find out how your organization can reap the countless advantages of social selling and lead generation on Twitter while leveraging the advantages of Microsoft Dynamics 365 CRM. Call or email us at C.I.G Consultants now!