How To Unlock Omnichannel Retailing With Intelligent Order Management?

Ever since the COVID-19 pandemic, eCommerce shopping has been flourishing like never before. However, it is not the whole story with other factors like accelerated business-to-business (B2B) and direct-to-consumer (DTC) eCommerce adoption, increased mobile commerce, and new technological advances creating both challenges and opportunities for organizations that embrace omnichannel retailing.

Now comes the difficult part - retailers need to either infuse or build new systems, processes, and strategies to deliver exceptional omnichannel commerce experiences consistently. This is where seamless Microsoft Dynamics 365 modular and composable cloud-based solutions come into the picture and help retailers deliver unified commerce experiences to their customers.


Today, omnichannel fulfillment retail tactics, such as reserve online pickup in store (ROPIS), buy online return in store (BORIS), buy online pickup in store (BOPIS), buy online pickup at curbside (BOPAC), endless aisle, two-day delivery, and more are adding both challenges and opportunities for retailers to deliver on their order promise.


Therefore, it becomes important that data must be unified across internal as well as external networks to include both digital and physical touchpoints. This requires resilient and agile solutions for faster responses to market changes and disruptions. For instance, a modern microservices-based order management system (OMS) can be leveraged by organizations to incrementally replace modular components of their existing infrastructure to gradually advance, irrespective of their place in the organization's supply chain and commerce digital transformation journey.


The best thing is that it helps organizations avoid time-consuming and costly rip-and-replace projects by seamlessly integrating with existing enterprise resource planning (ERP) investments. This further translates to unified data across disparate systems and unlocked siloed inventory and operational data.


Microsoft Dynamics 365 Intelligent Order Management allows success-driven organizations to achieve end-to-end order visibility through its fulfillment optimization engine that leverages artificial intelligence and real-time inventory visibility. Moreover, Dynamics 365 Intelligent Order Management extends its intelligent fulfillment optimization capabilities with pre-built and out-of-the-box connectors to an ecosystem of specialized partners for delivery, transportation, warehouse management, eCommerce, tax compliance, price calculation, and other logistics services.


Furthermore, Microsoft Dynamics 365 Intelligent Order Management can be leveraged to significantly enhance omnichannel strategies in step with their retail supply chain digital transformation processes. This helps organizations incrementally scale their offering with composable, modular, and cloud-based business apps to bring more resilience and agility into their omnichannel distribution networks.


Microsoft Dynamics 365 unlocks composability and seamlessly integrates with existing ERP and customer relationship management (CRM) systems. This helps retailers to respond proactively and faster to the ever-evolving requirements and expectations of their customers by extending their business capabilities through out-of-the-box connectors to an ecosystem of specialized logistics services.


Find out how your organization can leverage Dynamics 365 Intelligent Order Management to work seamlessly with existing ERP and CRM systems so you can easily deal with the complexities and challenges of omnichannel retail and fulfillment while getting to the market faster while accelerating your supply chain digital transformation and transforming order fulfillment into a competitive advantage. Call or email us at C.I.G Consultants now.

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