Every business has its share of ups and downs. Moreover, nothing remains constant across the board, whether it's revenue or sales, marketing, or the total number of customers. The best that an organization can do is to set expectations that can strike a balance between how many deals they expect to close and how many deals they end up closing.
Likewise, organizations need to clearly define how high and low a metric can go and the points beyond them are to be considered an anomaly.
What is an anomaly?
Any anomaly can be described as a deviation from what's considered expected, standard, or normal. It may be positive or negative. When an anomaly occurs, the graph skews suddenly in one direction to stand out from the prevailing trend. When 500 of the emails sent by you bounced and the bounce rate for the last few emails is between 150 and 320, that's an anomaly because the difference is too large to be permissible.
It is important for every profit-driven organization to identify anomalies and investigate their causes and effects so that they can be prevented or recreated in the future.
How to leverage artificial intelligence to handle anomalies?
In recent years, the concept of artificial intelligence has grown exponentially and literally at a breakneck space. The technology aims to substitute human intelligence to perform certain tasks.
Using AI, organizations can identify patterns in humongous data sets that would have been otherwise too overwhelming, near impossible, or simply beyond the ability of human perception to detect or handle. Interestingly, AI can make even seemingly trivial and mundane data valuable. Among the plethora of opportunities and advantages that artificial intelligence offers, the detection of anomalies is quite the proposition.
Imagine how great it would be if a CRM was smart enough to detect and handle anomalies to help your organization stay one step ahead of others! AI presents an endless list of possibilities and opportunities to you so you can easily identify and solve problems before they become massive hurdles for your organization. That's exactly what a powerful and seamless CRM like Microsoft Dynamics 365 CRM can do for you.
Microsoft Dynamics 365 CRM can help you proactively identify and handle future anomalies so that you can quickly minimize or capitalize on them at the right place and time. For instance, you can come up with a catalyst to improve your numbers if you foresee a drop in lead conversion.
How does AI do it?
Artificial intelligence is dependent on robust data to work with. When you populate your CRM with comprehensive and quality data, AI can start making predictions about upcoming anomalies from the word go.
Once the AI has access to the historical trends of your organization such as calls dropped, task closure, or lead conversions, it can seamlessly make near accurate predictions of where those trends are heading next.
Microsoft Dynamics 365 CRM can help you stay updated on anomalies that may be hiding or creeping into your business processes. It can instantly notify you about pressing deviations so you can proactively find innovative ways to control anomalies instead of wasting countless hours and resources to find them.
Embrace Microsoft Dynamics 365 CRM now to identify, prevent, or capitalize on anomalies. Call or email us at C.I.G Consultants now!