Microsoft Cloud For Healthcare-The CRM-isation Of Healthcare

More and more healthcare organisations are now leveraging HIPAA-compliant CRM solutions to retain more patients and enhance the patient experience. Today, healthcare organisations and providers can place Microsoft Dynamics 365 at the helm of their digital transformation journeys by leveraging the inbuilt capabilities of Microsoft Cloud for Healthcare to perform Patient Outreach.

How The Cloud Benefits Healthcare Organisations?

  1. Firstly, the cloud as a Software as a Service (SaaS), can provide on-demand hosted services to healthcare organisations, offering quick and uninterrupted access to fulfilling customer relationship management (CRM) and business applications.

  2. Secondly, the cloud as an Infrastructure as a Service (IaaS), can provide on-demand large storage and computing for medical facilities.

  3. Lastly, the cloud as Platform as a Service (PaaS), can provide a security-enhanced safe environment for the web-powered services and the seamless deployment of cloud applications.

Healthcare organisations and institutions can leverage the power of a healthcare customer relationship management (CRM) system powered by Microsoft Cloud for Healthcare to:

  • Schedule and track patient appointments and interactions.

  • Make new patient check-in and record updates for existing patients.

  • Add or update patient records.

  • Access medical histories of patients to provide better care.

  • Segment the patient population to analyse and understand better.

  • Reports can be generated by metrics such as length of stay, patient retention rate, etc.

  • Track patient satisfaction and the patient’s likelihood of referring others.

  • Create a targeted list of patients or prospective patients who may have interest in new products/service or upcoming special offers.

  • Help in filling out forms and scheduling appointments

  • Keep complete records of patient notes by doctors and nurses, medications prescribed and on hand, etc.

  • Track the progress, priority, deadline, and completion of tasks.

  • Reducing waiting times and improving satisfaction.

What Is Microsoft Cloud For Healthcare?

Microsoft Cloud for Healthcare is a comprehensive set of value-driven solutions that are powered with Microsoft Azure, Microsoft 365, and Microsoft Dynamics 365. It brings trusted capabilities to partners and customers that empower health team collaboration, enhance patient engagement, facilitate interoperability of health data, and improve operational and clinical data insights to improve operational and decision-making efficiencies.


Microsoft Cloud for Healthcare offers game-changing advantages to enrich patient engagement and support accelerated health transformation.


Key Advantages Of Microsoft Cloud For Healthcare

Ensure patient procedures are rescheduled to recapture lost revenue.

  • Empowers you to proactively extend your reach to patients with unfulfilled orders.

Prepare for patients to make a return to your facilities.

  • Helps you organise facility preparation, cleaning plans, etc.

  • Ensures your healthcare providers have the required bandwidth/availability.

Maintain and even increase patient trust, loyalty, and confidence.

  • Tells patients that they are not just a number or crowd and that you are well aware of where they are in their care plan.

  • Provides different ways to re-engage with patients and make them feel welcome, cared for, and important.

Enhances Patient Engagement

Microsoft Cloud for Healthcare is an industry-specific, end-to-end cloud solution that helps healthcare organisations streamline interactions with patients and allows caregivers to enhance the efficacy of their workflows with more actionable results. A healthcare customer relationship management (CRM) system powered by Microsoft Cloud for Healthcare can be leveraged to create individualised care plans for a group of patients, or a patient, to facilitate a proactive outreach to patients, and publicise relevant content on any device, whenever required.


Microsoft Cloud for Healthcare also helps in creating a connected health experience by deploying chatbot assessments, secure virtual visits, and remote health monitoring. Microsoft Cloud for Healthcare generates scalable, secure data ingestion from medical devices to assist caregiving teams to monitor patients whether inside or outside of clinical facilities. Caregiving teams can reduce readmissions, provide timely escalations of care, and offer predictive and personalised care through a healthcare customer relationship management (CRM) system powered by Microsoft Cloud for Healthcare.


A healthcare customer relationship management (CRM) system powered by Microsoft Cloud for Healthcare can enhance connected physician and referral management by helping caregiving teams easily search for providers, create referrals, and understand physician spend. The relevance of current and prospective patient outreach is enhanced with Communication Tools by matched content to its target segment.


A patient engagement portal offers physician referrals, medical forms, self-serve appointment booking, and virtual agents/bots to provide immediate assistance to patients during portal navigation. The patient scheduling and screening template helps patients book and perform a screening. Call centre staff is assisted by the patient management app with details about the patient and caregiving team, wellness coaching, and much more.


Empowers Health Team Collaboration

The healthcare industry was in the middle of a big shift guided by the rise of team-based care because of substantial growth in the volume of digital patient data, demanding data protection requirements, and increased medical specialisation much before the pandemic hit the world.


Using Bookings app in Teams, healthcare providers can now easily manage, schedule, and conduct provider-to-patient virtual visits within Microsoft Teams.


All in all, Microsoft Cloud for Healthcare brings together the best of existing and potential capabilities critical to how caregiving teams collaborate, coordinate care, communicate, and generate insights that help improve workflow efficiency and patient outcomes.


These insights can be highly beneficial to create a patient-centric lens of observational, transactional, and behavioural patient data. This will be helpful to quickly analyse data unique to each use, enable collaborative care management across both human-assisted and digital channels, and optimise the patient experience, anywhere, anytime.


Improves Clinical And Operational Data Insights

Healthcare organisations across the world are facing a series of challenges with their critical data. In fact, healthcare organisations are struggling to manage a virtual explosion in the amounts of information collected and fragmentation of formats and data across caregiving teams and providers in the wake of a severe shortage of staff and resources. Now comes the good news - it's possible to attain HIPAA compliance while cloud technologies are being implemented to store and utilise critical healthcare data.


One of the biggest advantages of Microsoft Cloud for Healthcare is that it seamlessly facilitates the electronic access, use, and exchange of electronic health information by and between healthcare providers, patients, and health plans. In the cloud, personal health information (PHI) is required to be handled uniquely, and organisations get the control and trust they need when FHIR is built-in.


It’s extremely easy with a healthcare customer relationship management (CRM) system powered by Microsoft Cloud for Healthcare, and the best thing is that everything is under a single umbrella.


Are you looking for cloud consulting services to provide the best care to patients and dominate the healthcare industry? Find out how your healthcare organisation can reap the innumerable advantages of Microsoft Cloud for Healthcare. Contact C.I.G. Consultants now.

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