The festive season is around us and it brings amazing hype to eCommerce businesses every year. Events such as Black Friday and Cyber Monday are all set to rule the world of online shopping. This is the primary reason why you need to start planning and implementing the Black Friday and Cyber Monday marketing strategies to bring you the right amount of sales you want.
Just after Thanksgiving (October 31) this year, we will have Black Friday (November 25) later is followed up by Cyber Monday (November 28). Last year, Black Friday sales were $ 6.2 billion, and Cyber Monday online sales ballooned to $7.9 billion which suggests a hype of 23.6% and 17.9% respectively of the year-over-year increase. Black Friday is the biggest shopping day in the United Kingdom with sales and traffic volume greater than that of Cyber Monday. Last year, sales went from £810 million in 2014 to £1.39 Billion on Black Friday.
Today, people don't want to stand in queues for countless hours or line up outside stores early in the morning. This year, it is widely expected that traffic to eCommerce sites from smartphones will rise phenomenally. Mobile sales are expected to reach an all-time high and Black Friday & Cyber Monday trends are really going high. In other words, there will be a massive opportunity for retailers, and the right Black Friday and Cyber Monday marketing strategies will make a big difference in this extra traffic.
Let us explore some amazing reasons for how to get going with the best of Black Friday and Cyber Monday marketing this year.
Start Early
You just cannot wait to sell your products this Black Friday and Cyber Monday season. You need to start selling your products and promoting your brand on social media and other platforms such as Instagram, Facebook, LinkedIn, Pinterest, etc. from Halloween onward as a big majority of customers start their shopping as early as October.
Stack up inventory
To make the most out of the Black Friday and Cyber Monday season, you need to stack up your inventory especially if you believe that you may get out of stock before the shopping season gets underway.
Offer promotions, referrals, and discounts
Promotions, referrals, and discounts go a long way to boost the sales of your online eCommerce store. Customers are encouraged to engage in impulsive buying when they see that their favorite products are available at low prices. It is important that you should be creative with the discounts that you plan to offer.
Up-sell and cross-sell
Up-selling and cross-selling are amazing ways to take full advantage of selling and promotion of Black Friday and Cyber Monday. To get started in the right direction, you need to start creating combinations of 3-5 complementary products as per the prevailing Black Friday and Cyber Monday trends and offer them at a discount to your customers.
This is simply because most customers actively look out for package deals for a much better and more reasonable price. Furthermore, you need to create a sense of urgency and include a powerful call to action. Customers tend to purchase spontaneously while purchasing when being pressed for time and product scarcity.
Explore the best of Black Friday and Cyber Monday marketing strategies this holiday season by embracing Microsoft Dynamics 365. To find out more, please feel free to call or email us at C.I.G Consultants.