Hotel CRM Software: How To Know What To Look For In 2022 And Beyond?

The hospitality industry has always been about offering feel-good services and catering to all the requirements of customers. After all, the success of hoteliers depends on how their customers feel about their property and services. However, tracking whether hotels are meeting the requirements of customers and exceeding their expectations can be overwhelming in the absence of a CRM system.

Benefits of CRM for the Hospitality Industry

Encourages Customer Loyalty

At the end of the day, it's all about loyal customers. Identifying potential customers and nurturing mutually-beneficial business relationships so customers choose a specific hotel over others can be a tough task. How does your hotel encourage customer loyalty? It's possible with a CRM such as Microsoft Dynamics 365 CRM in place.


Microsoft Dynamics 365 CRM can help you analyse your traditional systems and give you a fair and complete idea of what's working and what's not working for you. It can help you identify your target audience and win them by offering custom marketing campaigns. If this is not all, Microsoft Dynamics 365 CRM can also help you understand the preferences, expectations, and requirements of your customers so you can serve them better, be it pricing, quality and variety of services, comfort, personalisation, or anything else.


Track Room & Banquet Occupancy

You always want to be precise and factually correct when it comes to tracking the room and banquet occupancy rates of your hotel. Won't you? However, dependency on manually tracking everything can be tedious and may hamper the productivity of your hotel staff. Switching to Microsoft Dynamics 365 CRM can help you gain a quick and holistic view and access to hotel inventory, room and banquet occupancy, and other important details. These insights can help you offer delightful, proactive, and satisfying customer experiences consistently.


Customer Service

Undoubtedly, creating and nurturing happy and delightful relationships with customers is critical to the success of a hotel in the short as well as the long run. Good customer relations are a result of good customer service. You can significantly increase the success chances of your hotel by integrating all customer communication sources and channels into your CRM software to proactively identify, analyse, interpret, and address customer feedback, complaints, queries, etc.


Before you go out and invest in a new CRM for your hotel, it's important for you to compare different CRM providers and find out how each can fit into your hotel’s workflows.


It is worthwhile to note here that a big majority of hoteliers prefer Microsoft Dynamics 365 CRM as it comes pre-packed with countless out-of-the-box CRM features, tools, and functionalities. This means that you don't have to ever think twice or spend additionally on other tools once your place your trust on Microsoft Dynamics 365 CRM. For instance, Microsoft Dynamics 365 CRM can easily integrate with property management systems and helps you communicate with your target audience on multiple social media and other channels while tracking and recording all customer interactions.


Furthermore, Microsoft Dynamics 365 CRM is highly customisable which means you can get it customised according to your specific requirements. Also, Microsoft Dynamics 365 CRM facilitates process automation and is highly flexible to accommodate future requirements. The cloud-based CRM also ensures you don't ever leave sensitive information vulnerable in the wrong hands.


Find out how you can leverage Microsoft Dynamics 365 CRM for your hotel. Call us at C.I.G Consultants now!


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