Online retailers are all gearing up for the most profitable times of the year. The Holiday Season is just around the corner and with it comes the ideal time for the ears of affiliate marketers to perk up. This is simply because customers across the world are scrambling to get amazing deals before Christmas and New Year get here!
If you're yet to start promoting cost-per-action (CPA) offers for Black Friday and Cyber Monday, now’s the time to start! This means putting together sales pages, ad creatives, PPC campaigns, and more to let people know that amazing deals and discounts are just a click away.
In 2021, $10.8 billion was spent by US-based customers on Cyber Monday alone, and record sales are expected to continue this year.
Black Friday is set for November 25, while Cyber Monday will be on November 28 this year. This leaves us with only a few weeks to get ready and going. So, let's just get started.
Let us now find out the best strategies for Black Friday and Cyber Monday to make an immediate impact and increase the conversion rate and the average order value.
Optimize Your Landing Pages
Black Friday and Cyber Monday deals need to be eye-catching, engaging, and customer-driven. When you're offering big discounts on your products, they are bound to catch the attention of your existing and potential customers.
To get started, you need to start hitting on all cylinders. Whether it's your social media pages, the home page, landing pages, or email campaigns - you need to be consistent, impactful, engaging, and stunning. Black Friday and Cyber Monday also provide you a wonderful opportunity to go through the product pages on your website with a fine tooth comb and ensure they are powerful conversion machines.
Without any delay, you need to hone your marketing copies, optimize the calls to action, and get rid of all barriers to a sale. You can even work out with individual affiliates by creating personalized landing pages. This helps you offer a more personalized experience to your customers while leveraging the relationships your affiliates have already built with them.
Start Communicating with Your Affiliates Early
Running affiliate marketing programs to expand your reach and getting your message displayed right in front of your target audience becomes more important during the busiest times of the year for online retailers, especially when Black Friday and Cyber Monday are around the corner.
It's important for you and your affiliates to start early and take the optimum advantages of email campaigns, PPC marketing, and search engine advertising to make a noticeable impact and catch the attention of your target audience.
Update Your Affiliate Creatives
Affiliates rely on you to provide them with videos, images, banners, and other creatives. Whether it’s Black Friday, Cyber Monday (BFCM), or the run-up to Christmas and New Year, you want the creatives to be ready, seasonal, engaging, authentic, eye-catching, and reflecting your promotions and brand ethics. By equipping your affiliates with high-performing creatives, you make it easier for them to get behind your Black Friday and Cyber Monday promotions.
Call or email us at C.I.G Consultants now to find out how you can leverage Microsoft Dynamics 365 CRM to make the most out of your affiliate marketing programs this Black Friday and Cyber Monday.