Every market, customer, and industry niche is unique. With the sheer volume of factors to consider while customizing your sales pitch, it becomes important for every success-driven organization to create dedicated teams so that output from each sales territory gets optimized. This is where a seamless CRM such as Microsoft Dynamics 365 CRM can make all the difference.
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Define your differentiators
One of the basic foundations for a streamlined sales territory strategy is all about the identification of accurate criteria with the purpose of differentiating customers and markets. For instance, the sales team of a UK-based organization may notice that a few countries in Europe have been heavily purchasing a specific product line, as compared to others. After detailed research, the sales team may find that low-performing countries have a certain customs policy in place related to their niche. This gives the sales team an alternate angle of differentiation.
The sales team may then decide to opt for creating separate territories for European countries with and without such custom policies and assign teams accordingly. This helps those teams modify their approach to selling, without juggling other tasks or accounts. For instance, sales teams can utilize customer engagement apps (Dynamics 365 Sales, Dynamics 365 Customer Service, Dynamics 365 Field Service, Dynamics 365 Marketing, and Dynamics 365 Project Service Automation) to create territories for market and customer segments to improve sales potential and revenues.
Define your targets
Organizations work best when they follow their vision to be a market leader and industry pioneer by making markets more inclusive and changing the way products are promoted and sold. For instance, you can leverage the benefits of Microsoft Dynamics 365 CRM to keep track of your progress towards your goals via key metrics. You can even set weekly, monthly, quarterly, and yearly targets according to team hierarchy and territories.
Define your teams
There is no denying the fact that unique mission statements and goals require a diverse set of individuals and efforts to come together. Thankfully, Microsoft Dynamics 365 CRM has in-depth privacy settings that allow you to share documents and reports across roles and territories.
Discover how your organization can reap the countless benefits of Microsoft Dynamics 365 CRM to help you and your team go the extra mile. Call or email us at C.I.G Consultants now!