Sales reps are no strangers to daily emails, cold calls, client meetings, and presentations. The strategies and mechanics are mostly universal though the execution part differs from one sales rep to another, garnering different results.
Regardless of the opportunities and challenges, optimizing the sales funnel is an important step toward getting more customers across the finish line and streamlining the customer journey. This is simply because you cannot expect to make inroads if there are hiccups and challenges at every step along with the customer journey.
Let us find out how your organization can empower your sales team with the right tools, tactics, and strategies to attract, engage, and convert more customers.
Evoke transparency and accountability
One of the first things that you should focus on is to make sure that processes within your teams and organization are simple. Furthermore, you should have streamlined systems in place to assign ownership to individuals and teams at every step of the process so that everyone is fully aware of who is responsible for which part.
Personalized Messaging and Content Recommendations
It is a known fact that a big majority of sales leaders prefer to get a hold of new contacts as soon as they notice them entering the sales pipeline. However, this approach seldom works as today's tech-savvy customers count on research before they make their next move.
Today, customers expect brands to move beyond batch-and-blast emails and instead deliver more targeted and personalized campaigns that talk about the consumers' pain points, preferences, and stages in the sales cycle. For this, you may utilize a rich range of infographics, eBooks, videos, web pages, blogs, and other informative content pieces that can be referred to by customers as they progress through the buyer journey.
Improve your landing pages and forms
Generating sales pipelines requires your business to capture vital contact information so it becomes easier for your sales reps to reach out to the target audience after they leave your website. To ensure potential customers provide their contact information, it's important that you offer them value-driven content in the form of eBooks, blogs, videos, webinars, and eCourses.
Nurture your social media presence
You can count on a significant part of your target audience to be active on social media and professional networking platforms such as Instagram, Facebook, LinkedIn, etc. You can leverage a powerful CRM like Microsoft Dynamics 365 CRM to monitor mentions, schedule posts in advance, promptly respond when required, and create advocacy boards so your team members are motivated to spread positive words about you, what you do, and who you are.
If you would like to discover more about how Microsoft Dynamics 365 CRM can help you increase your bottom line while enhancing efficiency across your organization, please feel free to contact Microsoft Dynamics 365 CRM specialists at C.I.G Consultants.