The Christmas season is the most interesting and rewarding time for eCommerce but it is an equally critical time for internal marketing, event planning, and volunteering. A CRM (customer relationship management) system can help businesses of all sizes to make a significant impact, win more customers, and end the year on a high note.
Let us find out how your CRM can drive your Christmas strategy in 2021 and beyond.
Christmas Mailings
There is no denying the fact that a big majority of marketing communications have moved online these days. However, a blend of online and offline marketing communications can do big wonders. How about engaging flyers, cards, address labels, letters, offers, and brochures from the CRM insights? If this is not all, you can even create custom Christmas cards and send them to your repeat customers and leads that are most likely to convert.
Events
The pandemic may have brought down some pace of offline events but that does not in any way should mean a complete end of these events. How about donning your Christmas jumpers, planning online events, creating do-it-yourself videos, and transforming physical events into a festive virtual meet-up or conference?
Plan for some events using the Dynamics 365 Marketing event management feature to create buzzwords about your brand, products, and services. Leverage the pre-packaged Event Management module of Microsoft Dynamics 365 Marketing to leverage the best of attendee registration, webinar broadcasting, initial planning and budgeting through promotion and publication, final analytics, lead generation, and evaluation of ROI. Track sponsors and their sponsorships for each event and review the attendance history of each contact.
Customer segmentation
One of the best things about CRM systems is that you can quickly segment your website users or customers in accordance with their previous actions on your website. For instance, if you have noticed a pattern of prospects signing up to voluntary activities a few weeks before the peak Christmas season, you can leverage those insights to send reminder emails or SMS notifications.
Engagement beyond Christmas
Undoubtedly, the month of Christmas is a rewarding month for retailers and business owners. However, you should think about customer engagement beyond Christmas. After all, you still want to capture and retain the attention of prospects & customers before and after Christmas. For instance, customers who have made purchases with your store during Christmas may still be interested in upcoming offers.
Discover more innovative ways to attract and retain customers. Call us at C.I.G Consultants now.