It’s almost Halloween! What does this mean? All of the ghosts, zombies, skeletons, and wizards will be out in force soon to have some fun, and so should your brand - for some cool and creative Halloween advertising.
For eCommerce merchants, the Halloween season is the perfect time to be happily excited as the year’s largest sales peak officially begins with the Halloween season. If retailers act late or don't act at all, they can end up watching everyone else making enormous sales while you miss out on a lot of sales and customers. This is the biggest reason why you need to act now and implement some amazing Halloween marketing ideas to increase your store’s sales on Halloween and the subsequent holidays.
Let us read about some good Halloween marketing ideas to boost sales this Halloween.
Optimize the Mobile Version of Your Website
In the last few years, a big majority of shoppers are preferring mobile devices instead of desktops and laptops. This is the primary reason why you should ensure that the mobile version of your website is fully optimized. For this reason, your website should be optimized to be mobile-responsive or you must design a mobile-responsive website. This will smoothen the buyer journeys and help your customers quickly and easily finalize their purchases from your store.
Incorporate Spooktacular Halloween Decorations
It’s Halloween! And, you just cannot miss out on promotions on social media and emails to boost your Halloween Sales. This will help in creating and nurturing awareness about your brand, products, and services while also communicating the prevailing offers, discounts, and deals offered by you to your customers.
When it comes to preparing your marketing campaign for the spooky season, you just cannot miss out on creative Halloween marketing campaign ideas. To get started, it's best to put together a content and activity calendar well in advance. This will help you keep a close track of all events, promotions, and activities so you can leverage targeted Halloween marketing campaigns.
Delight and surprise your customers
As far as email campaigns are concerned, you should try invoking curiosity and driving fear of missing out (FOMO). Your campaigns should be funny, engaging, and customer-driven while using a pain point to tell your customers that your products and services can help solve a specific problem or a set of problems that are bothering the customers. You can even include some amazing ideas and tips for your customers to celebrate a spooktacular Halloween. By giving back something to your customers without asking in return, you encourage them to connect and engage with your brand more than ever.
Furthermore, you must include strong and affirmative calls to action - this could be to download an eBook, call to book services, order a product, or become a subscriber. Whatever it is, you should make sure that the call to action is powerful, eye-catching, engaging, and easy to follow.
Halloween Social Media Content
Social media platforms are the most powerful, effective, and instant forms of communicating with your target audience. You can leverage them to empower and reinforce your Halloween marketing campaign while making sure that posts on your social media channels are good enough to mirror and promote your brand values and wider campaign activities. For instance, you can run a competition and create social media posts to promote it and send reminders to followers to enter the competition. You can even ask your followers to leverage your social media channels to share their posts, videos, and images while using bespoke hashtags. Moreover, don’t be afraid to try something new.
We hope that these amazing quick Halloween marketing ideas to boost sales will help you make more sales than ever this holiday season. To find out more about how to make money for your store using Microsoft Dynamics 365 CRM, please feel free to have a word with our certified Microsoft Dynamics 365 CRM experts.