Christmas is the perfect time of the year across the world for businesses to have a close check on their bottom line. It is also the ideal time for businesses to review their sales goals and formulate a Christmas sales strategy for business growth.
Let us explore three ways by which CRM can help retailers win big time at Christmas.
Customer relationship management (CRM) technologies can be leveraged by businesses to gain insights from a series of platforms. These insights can then be analysed to streamline supply chain management during Christmas in different ways, such as:
1. Stock optimisation
The requirements of different stores during the month of Christmas may be different across different geographies. However, it would be difficult to paint a complete and truthful picture of each store in the absence of customer insights. This is where a CRM such as Microsoft Dynamics 365 can be useful.
It is worthwhile to note here that a one-size-fits-all approach in a supply chain model can end up under-serving or over-serving customers at the cost of customer satisfaction and profits. For instance, demand for a range of garments might vary significantly across a geographical location, resulting in some being under-sold or sold fast. The optimisation of stock based on customer data during the Christmas season can help a business optimise stock in accordance with customer data and insights.
There is no denying the fact that business owners who take time to learn about their prospects and their preferences would be the ones who will stand out from the rest. Personalised suggestions and newsletters can ensure customer loyalty at important times such as Christmas like nothing else.
For retailers, home delivery around the peak Christmas season is one of the biggest worries. Therefore, it is important to leverage customer insights, market trends, and predictive analytics to ensure all deliverables are made beforehand. For this, it becomes vital to identify customer orders, preferences, and delivery trends, both at scale and individually, to improve order deliveries and avoid the incidents of parcels that cannot be delivered in time for Christmas.
Unfortunately, not all CRM systems are up to these tasks. Therefore, it is important to rely on a trustworthy CRM like Microsoft Dynamics 365 CRM. Find out how certified CRM experts at C.I.G Consultants are assisting businesses to make the most out of this beautiful festive season.