Want to get started early with your Christmas campaign for your eCommerce brand or small business? Let us explore some amazing Christmas marketing ideas for santastic sales this year.
According to the National Retail Federation, November to December records the highest sales among the holiday months. Halloween, Hanukkah, BFCM (Black Friday & Cyber Monday), Christmas, Thanksgiving, and New year constitute the best money-mining events for businesses of all sizes. This is evident from the fact that retail sales during last year's November-December holiday season grew 14.1 percent over 2020 to $886.7 billion.
However, it's important that you start early and run your email campaigns well on time to make a powerful impact. For instance, if you want to tap into the billion-dollar sales potential of the festive season this Christmas and New year, you need to start no later than October 2022. For this, you need to pump up your B2B Christmas marketing strategies and campaigns to steam up the festival sale fever much after it is over.
Dress Up Your Online Store
A good dose of holiday cheer is for your eCommerce stores too. To get started, you can start by attracting your existing and potential customers with the ‘Merry Christmas’ vibe flowing out from your online store. You need to plan and implement an awesome and engaging Christmas landing page.
It's equally important for you to ensure that your Christmas offers should be clear and catchy. Furthermore, you can leverage real-time sales notifications, push notifications, and pop-ups in your kitty of Christmas marketing ideas.
A mix of Holiday Keywords + Christmas Keywords
This may come as a surprise to you, but a big majority of people have already started searching for terms such as 'Christmas sales online shopping', 'best Christmas sales 2022', 'top Christmas online stores', and more. This means that you (as a small business or eCommerce store) just cannot delay implementing your amazing Christmas marketing ideas.
You need to identify keywords customers are using to search and consider factors such as what products they are looking for, their interests, and their preferences. For this, you can use tools such as Ahrefs, Uber Suggest, Semrush, Keywords Everywhere, etc.
Get Ready With Your Christmas Email Campaign Workflow
It's important that your email campaigns should be prepared at least one to two months before you start the Christmas eCommerce sale. To get started, you need to prepare different emails such as feature emails of products, new customers welcome emails, review emails after holiday sales (customer happiness), services you provide (customer service), blogs subscription emails, products related to the purchased product emails, and review email after holiday sale (customer happiness).
Want to explore how Microsoft Dynamics 365 CRM can guide your holiday season sales strategy when it comes to implementing B2B Christmas marketing strategies and amazing Christmas marketing ideas? Call or email us at C.I.G Consultants now.