Trick or treat - it’s that time of year again! With Halloween right at our doors, it's time to embrace buckets of candies, spooky costumes, and awesome Halloween email marketing content.
In 2021, consumers spent a whopping $10.1 billion up from $8 billion in 2020. This year, sales are expected to grow exponentially. This blog covers innovative and time-tested Halloween email marketing campaign ideas, examples, and tips for your store to make monster sales this Halloween.
Halloween Email Marketing Ideas and Examples
Time to spook up your Halloween email subject lines
Undoubtedly, email content is one of the most critical aspects of every business's email marketing strategy, especially when it comes to big days such as Halloween.
To create amazing Halloween email subject lines, you can leverage a few tried-and-true tips:
Keep the copy short, interesting, relevant, and up to the point. You only have a few seconds to grab the attention of your email subscribers before they scroll on.
Use eye-catching emojis in your emails to draw attention. Eye-catching emojis can go a long way to entice and retain the attention of your target audience.
Create a sense of urgency. To drive more sales, you need to highlight limited-time sales and tap into the fear of missing out (FOMO). For instance, you can create a sense of urgency by using Halloween email subject lines such as “Something wicked this way comes”, "This deal is scary good", "A spooky offer to whet your appetite", or "The evil beast and his gang of zombies are coming today midnight."
You can even add Halloween-themed humor in your emails to add a splash of fun to a crowded inbox and get your subscribers in the Halloween spirit. You should include “frightful” ways of promoting your products or services in your emails to drive sales during Halloween. Boo!
Create suspense with a Halloween email teaser
You don't have to wait till October 31 to start your Halloween email campaign. You can start a teaser early without giving everything away. The point is to inform your target audience that you will hold a special Halloween sale. To make things fun, you can include your Halloween teaser as a part of an email series. It is best to leverage a special Halloween email template that has an eye-catching color scheme of orange and black, classic Halloween imagery (how about zombies, witches, and ghouls?), and spooky typography.
The possibilities are endless for a special holiday like Halloween! Call or email us now to find out how your business can leverage Microsoft Dynamics 365 CRM this fall to drive unprecedented sales.