In today's times when customers are becoming more discerning with every passing day, organisations need to understand how they interact and evolve across touchpoints, systems, and channels to create effective marketing strategies and make informed decisions.
Low-code/no-code (LCNC) platforms like Microsoft Dynamics 365 Customer Insights help organisations map, merge, match, and enrich customer-based data from a wide range of sources. It also helps them leverage analytical modelling services to derive meaningful insights. The platform that provides more than 100 connectors, high extensibility, and native integration with Power Apps offers all the invaluable customer insights that organisations need to industrialise at scale.
Organisations must identify innovative, out-of-the-box ways to consolidate and use customer data to facilitate hyper-personalisation and make smart and informed decisions. They need to shift from simply slicing and dicing historical customer behaviour data to emerge as 'value-adding and purposeful' organisations that provide, access, and leverage real-time insights across channels.
Across multiple industry sectors, organisations have to cope with scattered data across many data lakes in countless forms. However, it's not easy to derive actionable insights from the data unless they analyse, conceptualise, and transform (ACT) it.
An LCNC Dynamics Customer Insights Platform such as Microsoft Dynamic 365 Customer Insights can surely offer all the components for hyper-personalisation through actionable insights for informed decision-making, customer cards, and profile search and discovery. However, organisations still need to analyse the data and business problems, conceptualise the classification and segments, and transform data into meaningful insights..
Find out how your organisation can accelerate seamless integration of customer insights across enterprise operations. Call us now at C.I.G Consultants.