Importance Of CRM Systems In Higher Education

Customer Relationship Management systems are being embraced by more and more higher education institutions (HEIs) to engage, attract, and communicate better with existing and potential students at different points of the overall student lifecycle.

For students, choosing one university or college over another generally depends upon how it communicates with them. Is the university or college student-friendly when it comes to the admission process? What are the different types of courses at the college or university? In short, the IT stack of a college or university should be efficient and up to scratch to compete in today's digital world. Thankfully, they can trust a seamless CRM for higher education such as Microsoft Dynamics 365 CRM.


A CRM can help educational institutions gather invaluable insights about existing and potential students, alumni, and other stakeholders to create and nurture stronger and more personal relationships. The CRM for higher education allows institutions the opportunity to keep a track of their interactions with students throughout the student journey and lifecycle, irrespective of their geographical location. The outcome? Increased retention and admission rates, better communications with all stakeholders, and a happy team.


Key advantages of CRM for Higher Education

  • Promoting and managing events

  • Managing inquiries

  • Monitoring fee payments

  • Going paperless

  • Streamlining the admission, evaluation, and examination processes

  • Real-time reporting and analytics

  • Integration with different platforms

  • Unifying communications across the entire student lifecycle

  • Improving fundraising efforts

There are many CRM systems on the market today, but none matches the prowess of Microsoft Dynamics 365 CRM, especially when it comes to nurturing relationships with prospective students, implementing omnichannel marketing initiatives, and facilitating social listening.


When used correctly, a CRM can significantly enhance the entire student journey by offering contextual content to students and staff with updated personal and academic records. It can also be used to track student attendance and performance over time. A good CRM can also help institutions send automated reminders and notices to students about upcoming events, etc. In addition to these advantages, the CRM can also be used to boost donations and raise money by nurturing long-lasting and mutually-beneficial relationships with alumni and donors. It can also be used to upload homework and assignments, reach out to parents, create tasks, schedule work, schedule classes, and automate processes to eliminate a lot of manual and repetitive activities.


Find out how your educational institution can reap the above and more advantages of Microsoft Dynamics 365 CRM to attract and retain more students, improve profitability and productivity, and cut down on operational costs. Call or email us at C.I.G Consultants now.


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