Microsoft has announced that Joacim Damgard will take on a new role as President of Microsoft in Western Europe, focused on helping people, businesses, and governments across 10 countries achieve more using technology.
Damgard joined Microsoft six years ago as the Country Manager for Sweden and steps into the new leadership position from his current role as President of Microsoft in Central and Eastern Europe. He will replace Cindy Rose, who is taking a new role at Microsoft as Chief Operating Officer, Global Enterprise Sales. Damgard will report to Microsoft EMEA President Ralph Haupter.
Speaking about his appointment, Damgard said: “My single biggest priority is getting a deep understanding of the challenges our customers in Western Europe are facing so we can work together to unlock real business and societal impact.
To make use of any technology, you need to clearly define the business challenge that needs to be addressed. That must always be the North Star. Our customers need a trusted partner who understands their business, their pain points, and what success looks like.”