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Microsoft Dynamics 365 vs. Salesforce: What’s The Best Long-Term CRM Solution?

The decision to implement a CRM is a huge step by all standards. It's an exciting journey where you are on the cusp of leveraging a tool that's going to significantly redefine the way you work and take your organisation to the next level. However, things may be challenging with so much hinging on choosing the best CRM for your organisation.

There are many CRMs out there but you should look at market leaders such as Microsoft Dynamics 365 and Salesforce if you want an established and inclusive vendor. So, is there an obvious choice? Well, the answer is YES - Dynamics 365.

Salesforce has spent a lot of money, energy, and resources into marketing itself as the world's number 1 CRM. It has millions of subscribers but the future seems bleak for them.

Let us find out why Dynamics 365 is superior to Salesforce.

Overall Costs

Salesforce is undoubtedly the most expensive CRM today on the market. The cost per user for Microsoft Dynamics 365, dollar for dollar, is approximately half that of Salesforce. Furthermore, Dynamics 365 CRM offers more innovative and out-of-the-box features than Salesforce. Talk about a better value!

For instance, significant discounts are offered by Microsoft, the world's number 1 organisation, on any additional products you may want to add after purchasing Dynamics 365 CRM for Sales. This makes it more cost-effective to seamlessly integrate additional software tools like Dynamics 365 CRM for Customer Service and Dynamics 365 CRM for Marketing.

Customer Support Options

Irrespective of the size of your organisation or level of operations, you will find the process of CRM adoption to be a bit challenging initially. Both Salesforce and Microsoft provide a basic customer support option with every plan.

With Salesforce, you will end up paying an additional 20 percent of net subscription charges for 24-hour support or an additional 30 percent of net subscription charges for the premier plus plan. On the other hand, Microsoft's exemplary customer support can be accessed for only $9 a month or you may even request pricing on their unified support plan.

Integration With Other Technologies

When it comes to integration with other technologies, Dynamics 365 has a distinctive edge over Salesforce. Whether it's Outlook (Exchange), Office 365, SharePoint, Yammer, or countless other software solutions, Dynamics 365 is a superior option to Salesforce.

For instance, both Salesforce and Dynamics 365 can be used for tracking emails to records but you can additionally run Dynamics 365 inside Outlook, thanks to the native integration capabilities of Microsoft. Consider how much time this will save for your sales team!

Ease Of Use

One of the biggest reasons behind the immense popularity of Dynamics 365 is the ease of use and compatibility with innumerable other software programs.

It's easy for you to get everyone in the organisation happily on board with Dynamics 365 CRM as they are already aware of Outlook, Word, and Excel and they are embedded natively through Office 365 and function the same as Dynamics 365.

Deployment Options

Microsoft Dynamics 365 can be deployed in different ways such as on-premise hosting, private hosting, SaaS (multi-tenant hosting), and the cloud platform (you can choose between Azure, the vendor cloud, public or private).

With Salesforce, you only get the option of an on-demand, multi-tenant hosting solution and this may make your organisation commit to a higher total cost of ownership in the long term. The deployment of Salesforce is nothing but transferring or copying Salesforce metadata from one Salesforce organisation to another business software.

Thinking about implementing Dynamics 365? Please feel free to contact certified Dynamics 365 CRM experts at C.I.G. Consultants to make your CRM implementation a success without hassles.


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