Easter Holidays are lurking around the corner. As a business owner, it is just the perfect time for you to start promoting your business to expand your customer base.
Let us read about the top 5 ways to promote your business this Easter holidays.
#1. Choose the right channels
Before you start the journey of building Easter marketing campaigns, you should first determine which social media and other promotional channels work the best for your business. For this, you will have to examine which channels have given you the highest returns in the past. You can also perform a comprehensive analysis of your audience conversions.
It's always a better choice to target multiple promotional channels instead of narrowing them down to a single channel. This will help you explore a diverse audience for your Easter promotion ideas.
#2. Realise the power of email marketing
It's 2022 and email marketing is still the most effective marketing channel. It's simply because email marketing is easy to customise, multipurpose, and versatile to say the least. Moreover, customers feel invested as they have chosen to receive emails from you.
To get started, you should choose more Easter-centric branding, update your email signature, add special subscriber links, and do more creatively and proactively.
#3. Leverage social media to drive promotions
Social media and other platforms can be highly effective for connecting and engaging with your target audience. Over Easter, most nine to fivers have four days off, and their usage of social media increases as a result. Ideally, you should proactively plan and prepare your Easter promotional content and spread it smartly over the course of the long weekend.
You can plan an offline or offline Easter egg hunt for your prospects, customers, and employees and share pictures and video content on social media platforms.
#4. Encourage user-generated content
Undoubtedly, user-generated content (UGC) in the form of images, reviews, or videos is one of the best ways to promote your brand. When your existing and potential customers post, like, and share unique content created by themselves or their friends, family, and colleagues, you'll notice a massive surge in brand engagement.
To get started, you can plan an Easter egg drawing competition where your target audience can send Easter egg drawings made by them, their children, or other family members using a branded hashtag. You can even plan an offline or online Easter egg hunt competition to increase the footsteps at your brick-and-mortar or online store.
#5. Promote your Spring offers and collections
Spring has sprung! Easter is a wonderful time for your business to showcase its spring offers and collections. To get started in the right direction, you can offer Easter or Spring discounts to capitalise on the holiday season. You can even offer Easter-themed recipes, gift cards, guides, or crafts to incite the attention of your target audience.
Find out how your business can drive explosive growth and sales figures this Easter season. Call us now at +44 20 3488 8602.