In recent years, the concept of outbound sales has received quite a bit of bad reputation because of aggressive sales pitches and cold calling. The fact that outbound sales efforts force people into a sales pitch without any attention being paid to their interests, needs, or situation is surely a fast path to frustration and failure.
One of the most defining aspects of outbound sales (inbound marketing) is that the leads aren't coming to you, but you're reaching out to people in the hope to generate new leads.
Let us find out how your business can leverage some easy-to-follow practical tips to utilize social selling, live chat, and webinars to generate new business.
#1:Speak with prospects via live chat
In today's tech-savvy and impatient world that looks for instant gratification in almost everything, live chat is no longer a trend but a necessity. People prefer using live chat today as it quickly guides them to an answer and they don't need to be pitched. It can be used to answer open-end questions, schedule a demo, provide resources such as case studies, and schedule a meeting to improve your chances of capturing more leads and closing more deals by instantly connecting with and answering customers' queries.
#2: Start social selling
Social selling is an incredible tool to create awareness for a brand and its offerings. The basic secret behind the unmatched success of social selling as far as ROI is concerned is relationships. This is primarily because social selling tends to work by offering more than you receive. With that in mind, you can create a list of top suggestions and advice related to your expertise or products and then focus on creating value-driven content to assist people.
Once you have made connections, it is important to regularly engage with your new connections via unique, relevant, customer-centric, and purpose-driven content. To get started, you can share invaluable insights about your industry, provide value to your audience, and explore opportunities to build new business relationships.
#3: Ask for referrals from existing customers
Word-of-mouth referrals are easy if your brand is known for providing exceptional customer experiences consistently. People trust referrals, reviews, and testimonials and this is where you should never hesitate to ask for referrals from existing customers.
#4: Use webinars to build relationships
If you want to leverage your expertise and industry knowledge, there is nothing better than webinars for generating new leads for your business. Make sure that your webinars address the interests, challenges, and needs of your audience
#5: Build an Outreach Plan (using your CRM database)
An all-in-one and powerful Customer Relationship Management (CRM) software like Microsoft Dynamics 365 CRM can help you easily track, monitor, and document the development of your business relationships. Furthermore, you can leverage it to deliver exceptional, end-to-end, and consistent positive experience that builds long-lasting relationships with customers.
Discover how you can leverage Microsoft Dynamics 365 CRM to drive meaningful interactions with prospects that engage and educate. Call or email us at C.I.G Consultants now.