AI Advantage Of Microsoft Puts Pressure On Salesforce

Microsoft has announced the launch of its Dynamic 365 Copilot, an AI-powered assistance for both customer relationship management (CRM) and enterprise resource planning (ERP) functions.

Dynamic 365 Copilot has a suite of AI tools designed for a range of business functions, including sales, service, marketing, operations, and supply chain.

Recently, Salesforce announced EinsteinGPT, a ChatGPT-like chatbot with abilities to “generate leads and close deals”. It blends both Salesforce’s and OpenAI’s technology, but there is now huge pressure for Salesforce to deliver because Microsoft has shipping versions of Copilot in the market today.

Salesforce's move has prompted Zoho, IBM, Freshworks, and the rest of the lot to reveal their cards.