There is no denying the fact that customers are the backbone of every business, irrespective of the size of operations or the line of business. However, a customer starts his or her buying journey through various channels, touchpoints, and experiences before he or she becomes a customer. This is one of the biggest reasons why every business is turning today toward customer relationship marketing strategies to create and nurture long-term relationships with new customers while also strengthening the connections with their existing customers. This is where relationship funnels step in.
What’s a relationship funnel?
Today's informed and tech-savvy customers prefer businesses with whom they can relate and trust. Undoubtedly, psychological triggers such as limited-time offers and discounts can attract customers in the short term, but they don't guarantee that the same customers will stick around for the long term. This is primarily because customers today want to be more than "just another number" for businesses and they expect businesses to treat them as unique, special, and wanted.
Whether it's a friend or colleague's referral, a Google search result, or Instagram advertisement, customer relationships start the moment a potential customer discovers your business. To make sure that you engage with and attract the attention of your customers, you need to have detailed and invaluable insights about them such as age, income, buying habits, pain points or challenges, job title, hobbies, location, and preferences. This is where a powerful and out-of-the-box Customer Relationship Management (CRM) system such as Microsoft Dynamics 365 CRM comes into the picture.
Microsoft Dynamics 365 CRM can help your organization in countless ways, including but not limited to:
Align customer profiles with their customer journey.
Offer milestones and steps to guide your teams on how to proactively connect and engage with your customers.
Update and streamline processes for serving more qualified customers.
Identify and enhance experiences throughout vital sales pipeline stages.
Build relationships based on connected customer journeys.
Deliver exceptional and consistent customer experiences to long-lasting customer relationships and loyalty.
Nurture relationships throughout critical phases and touchpoints.
Track relationship-based strategies to evaluate performance and improve future efforts.
Find out how your business can proactively focus on relationship funnels while providing exceptional customer experiences consistently that truly inspire loyalty and trust. Call or email us at C.I.G Consultants now!