How Microsoft Dynamics 365 Customer Insights Help Your Organisation Achieve Personalised Engagement?

Updated: Feb 23

Thanks to digital acceleration that has reached every corner of our lives, the business-to-business (B2B) landscape today looks significantly different than it used to. Today's tech-savvy B2B buyers are accustomed to personalised, proactive, frictionless, and fast experiences in their everyday lives. To adapt, B2B organisations are focusing on personalised experiences, thanks to Microsoft Dynamics 365 Customer Insights, Microsoft’s customer data platform (CDP).

B2C-inspired personalised experiences

In today's times, approximately 77 percent of B2B buyers want personalised and B2C-like experiences. They expect B2B organisations to reach out to them with engagement and offers across all channels on the lines of B2C organisations. If this is not all, 79 percent of B2B buyers now prefer remote human engagement and digital self-serve instead of face-to-face interactions.


These are just some of the biggest reasons why B2B organisations are now going the extra mile to understand the preferences, needs, and priorities of each buyer and add value to the decision-making process. For this to happen, they require accurate data about customers and predictive insights about buyers and accounts. This is where Microsoft Dynamics 365 Customer Insights step in.


How Microsoft Dynamics 365 Customer Insights can help?

With Microsoft Dynamics 365 Customer Insights, organisations are better positioned than ever to deliver on the heightened experiences and expectations of today's B2B buyers. Microsoft Dynamics 365 Customer Insights also help them enable an omnichannel and personalised experience. Moreover, Microsoft Dynamics 365 Customer Insights also empower organisations to enable a single view of customers, safeguard customer data and privacy, create and nurture long-term relationships, and deliver delightful customer experiences across the entire journey.


Find out how your organisation can unlock the value of your customer data to create B2B experiences. Call us at C.I.G Consultants now!


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